There have been some people who talked recently about this subject. Should blogs have any ads or should ads be banned from such pages?
Ads in blogs - OK
I came across an blog entry of B. Adam's in which he criticises the certain individiuals (offline) which own a blog and run ads on them, a group of people which includes me by that matter of fact as you can see on my weblog.
Another guy's view on this matter is very much the same with the prevoius one. Calin says the following in his post:
Regular RSS readers, or the ones that visit your blog directly aren't interested in seeing any of your annoying ads. You will only make people nervous, and nervous people don't care about your blog entries so much.
I myself do not agree with them. Especially with what Calin sayed that ads make people nervous. I'm not talking about those ugly flashy-blinking image ads. I'm talking about those ads that are decent, blending in smoothly into the site and do not attract that much attention, so they don't distract the readers from their intended action, reading. Those ads can't hurt anyone, and I'm sure that if your readers are regular readers or future-to-be regular readers, a fact which means you have a content some folks think that it's good quality, then those readers will surely not get mad.
Keith commented on Adam's entry saying I don't need them by any means, but there up, they're working, they take zero effort right now and it's nice beer money at the end of the month
. I agree with what he said totally. I mean as long as it doesn't get your readers angry, why should you pull them off your blog? Any money you make, whether it's a tiny or huge sum, is well received. At least that is what I believe.
Google's AdSense is I think the best payer per click, but feel free to try this list of alternatives to AdSense.
Ads in feeds - Bad
Ads in feeds is another deal. Recently Google stared offering AdSense in feeds. A lot of people quickly expressed their negative opinion regarding this service.
I am not going to praise it. But I'm not going to throw stones at it yet. If you want to put ads in your feeds and think it's a good idea, then go right ahead. I believe that it's a bad idea doing this.
First of all a major percentage of the people which click on ads are searching for something, are maybe first-time visitors to your site. On the other hand, your feed readers are not at all like the before-mentiones type of people. Your readers suscribe to your feed because, they rate your content as being good, their in it for your content, what you have to say. It will much likely not to click on the ads. Thus your clickthrough rate will be way smaller.
People are starting to realize that ads in feeds are a bad idea and have removed them.
I have several feeds on my blogroll which have ads in them. I still read them with the same curiosity as before, but to be honest I haven't clicked on any of the ads until now.
Whether you put ads in your blog or feeds is up to you.
Comments
at 22:06 on 25/Jun/2005
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Adam: First of all, my point in this post was not at all regarded to the "get some hosting money" excuse. What I wanted to say was that as long as they don't bother anyone - and I am sure your readers don't mind them - why take them off? As long as they bring in some money... I don't have ads to support my hosting costs. :) I am writting on my website because I want to, because I enjoy it, I am not in it for the money. Sure if some money can be earned without any real effort, why not go ahead with it?
I agree that if you desperatly NEED the money that ads bring you, you are going wrong somewhere.
BTW: congratulations on your new business, hope you make it!
at 04:25 on 15/Jun/2006
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There is a happy medium. I have ads (AdSense and other things) on my site. But I also recognize that regular readers should be rewarded for their loyalty (and are also unlikely to click on ads).
My solution? Shield ads from RSS subscribers. I do this by:
- Not including ads in my RSS, and
- Appending a string to the permalink URLs syndicated in my RSS feed.
Thus, if a user comes my site with "?viarss" appended to the URL, I know that he's coming from a link published in the RSS, and I know he's a loyal reader.
As a second check, I look at the HTTP_REFERER. If he comes with a null referrer (i.e. straight from his newsreader) or from a predefined list of Web-based (Bloglines, Rojo, etc.), he gets no ads. But if someone is republishing the "?viarss" link from another website, e.g. another blog, then ads will be displayed.
at 22:17 on 15/Jun/2006
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@tom: Great idea! I think I'll implement that on my blog also. Thanks for sharing!
at 21:52 on 22/Jun/2005
Comment by B. Adam